Hi, I'm Max.
I build Google Ads setups that run lean.
8 years in, I mostly work on accounts where the structure is messy or the automation doesn't exist yet. I fix that with custom scripts, clean campaign architecture, and no wasted spend.
Max
Click-Capybara
8+
Years inside Google Ads, including 2 years at Google as a Performance Max SME.
Google Automations
Scripts in production
EN · DE
No long-term lock-in
Three things every account owner says before we talk.
If one of these is you, you're not alone, and they're all fixable.
Less manual work, fewer mistakes, more consistent results. That's what good automation does.
Automated, AI-assisted, and tuned to your account. Not a generic ruleset.
Scheduled alerts and scripts that surface what matters, not what looks good on a slide.
You see the numbers that drive decisions. Everything else stays out of your inbox.
I work best with clients who want clear communication, not weekly check-in calls.
Loom updates, shared sheets, plain-language summaries. You're always in the loop.
What I do
End-to-end Google Ads management, from strategy to automation.
Not sure which one you need? Let's talk →
Campaign Management
I build and run Google Ads campaigns structured to perform: Search, Shopping, Display, and Demand Gen. No set-and-forget. I actively manage bids, budgets, and targeting so your account keeps improving.
Scripts & Automation
I write custom Google Ads scripts that do the work no human can do at scale: automated alerts, budget pacing, keyword analysis, and performance reporting. This is where strategy meets technical edge.
Strategy & Audits
Not sure where your budget is leaking? I audit Google Ads accounts top to bottom (structure, bidding, keywords, tracking) and give you a clear picture of what to fix and in what order.
How I work.
Simple, transparent, no surprises.
Audit & Understand
We start with a free audit of your account and a conversation about your business goals. I want to understand where you are and where you want to go before I recommend anything.
Build & Launch
I set up or restructure your campaigns with a clear rationale behind every decision: keywords, match types, bidding strategy, ad copy, tracking. You know what I'm doing and why.
Optimize & Report
Google Ads isn't a one-time setup. I monitor performance continuously, run tests, and send you regular reports in plain language: no jargon, no vanity metrics. Just what matters.
No long-term lock-in. No opaque retainers. Just honest work, month by month.
Not sure which keywords are worth your budget?
I built an AI-powered Google Ads tool that analyzes your keyword performance and flags what's draining your budget without delivering results. It runs inside your Google Ads account; no data leaves, no login required.
- Instant keyword-level performance breakdown
- Clear flags for underperformers and budget wasters
- Ready to run in your account in under 5 minutes
No email required. Just download and use it.
// Analyze all keywords in account
const keywords = getKeywords();
// Flag budget wasters
keywords.forEach(kw => {
if (kw.cost > threshold
&& kw.conversions === 0) {
flagKeyword(kw, '⚠ Wasting budget');
}
});
// Send results to Sheets
exportReport(results);
// ✓ Done. Check your Sheets.
Who's behind Click-Capybara?
Behind Click-Capybara is Max. By day I work as a Google Ads specialist at a full-service digital agency, freelance I take on projects where direct and straightforward help is what's needed. Over 8 years of Google Ads experience, including two years at Google itself as a Subject Matter Expert for the Performance Max launch, and nearly four years agency-side, across all verticals.
Click-Capybara stands for a simple idea: direct access to a specialist who works in the account themselves. No handoffs, no black box, clear strategy, honest feedback, and custom automation.
Good Google Ads work isn't magic, it takes structure, honesty, and someone who genuinely gets into the details.
Found something useful? Feed the capybara. It runs on coffee and API tokens.
Max
Google Ads & PPC Spezialist
Three things every conversation comes back to.
Not sure where to start? Start here.
Not every account needs a big overhaul, but most have at least one thing worth fixing. Send me a quick message and I'll tell you honestly what I see. No agenda, just a straight answer.
- I write back myself, no templates, no team inbox
- You get a real opinion, not a polished pitch deck
- No strings attached, what comes next is your call
Or write directly:
[email protected]No spam. No sales calls unless you want one. Just a reply from me, Max.
Message received.
You'll hear back within 2 business days, directly from Max, not an assistant.