Google Ads setups that run lean.
8 years in, I work on accounts where the structure is messy, the tracking is broken, or the automation doesn't exist yet. That includes the website and conversion setup behind the ads, not just the campaigns themselves.
Max
Click-Capybara
8+
Years inside Google Ads, including 2 years at Google as a Performance Max SME.
Google Automations
Scripts in production
EN · DE
No long-term lock-in
Three things every account owner says before we talk.
If one of these is you, you're not alone, and they're all fixable.
"Our ads eat hours every week and nothing's automated."
That's fixable. I build automation tuned to your account, not a generic ruleset — so the manual work disappears and mistakes drop with it.
"The reports are just numbers. I can't tell what actually matters."
Scheduled alerts and scripts that surface what drives decisions. Everything else stays out of your inbox.
"I don't have time for another weekly check-in call."
However you want to communicate, I'll adapt. You'll always know what's happening — no call required.
Campaign Management
Scripts & Automation
Strategy & Audits
Google Ads Campaign Management
This is the core of what I do. I build, structure, and actively manage Google Ads campaigns across Search, Shopping, Display, and Demand Gen, with one goal: making your budget work harder than it currently does.
I don't hand your account to a junior after the onboarding call. I'm in it every week, adjusting bids, refining match types, killing underperformers, testing new angles. You'll know exactly what I'm doing and why, because I send you reports in plain language, not dashboards full of numbers that don't tell you anything.
Scripts & Automation
There's a ceiling on what manual Google Ads management can achieve. Scripts break through it.
I write custom Google Ads scripts that automate the repetitive, error-prone work that eats hours every week: flagging wasted spend, pacing budgets, monitoring performance anomalies, generating reports. Work that takes a human three hours takes a script three seconds.
My free tool, Capybara NegativeIQ Search, is a good example of what this looks like in practice: it connects your Google Ads account to AI, classifies every search term automatically, protects converting keywords, and tells you exactly what to add as a negative. That's the kind of edge a well-written script gives you.
Strategy & Audits
Sometimes you don't need someone to run your ads. You need someone to tell you honestly what's wrong with them and what to do about it.
I audit Google Ads accounts from top to bottom: campaign structure, keyword strategy, match types, bidding logic, ad copy, landing page alignment, and conversion tracking. No diplomatic softening. You'll get a clear picture of what's working, what's wasting money, and a prioritized list of exactly what to fix.
If you're running ads in-house and want an expert second opinion, this is where we start. If you want me to take over the account after the audit, that's on the table too, but there's no pressure to go further than the audit itself.
I work across verticals, with a few areas I know particularly well.
Lead Generation
If your business lives and dies by qualified leads (forms, calls, demos), I know how to build campaigns that attract the right ones and filter out the noise. Tight keyword architecture, strong negative lists, and tracking that goes beyond the click.
E-Commerce
For online stores it's all about ROAS. I manage Shopping campaigns, optimize product feeds, and build remarketing structures that recover lost revenue without inflating spend.
Branding Campaigns
Not everything needs to convert today. I build upper-funnel campaigns (Display, Demand Gen, YouTube) that keep you visible to the right audiences while your bottom-funnel campaigns close the deal.
How I work.
Simple, transparent, no surprises.
Audit & Understand
We start with a free audit of your account and a conversation about your business goals. I want to understand where you are and where you want to go before I recommend anything.
Build & Launch
I set up or restructure your campaigns with a clear rationale behind every decision: keywords, match types, bidding strategy, ad copy, tracking. You know what I'm doing and why.
Optimize & Report
Google Ads isn't a one-time setup. I monitor performance continuously, run tests, and send you regular reports in plain language: no jargon, no vanity metrics. Just what matters.
No long-term lock-in. No opaque retainers. Just honest work, month by month.
Not sure which keywords are worth your budget?
I built an AI-powered Google Ads tool that analyzes your keyword performance and flags what's draining your budget without delivering results. It runs inside your Google Ads account; no data leaves, no login required.
- Instant keyword-level performance breakdown
- Clear flags for underperformers and budget wasters
- Ready to run in your account in under 5 minutes
No email required. Just download and use it.
// Analyze all keywords in account
const keywords = getKeywords();
// Flag budget wasters
keywords.forEach(kw => {
if (kw.cost > threshold
&& kw.conversions === 0) {
flagKeyword(kw, '⚠ Wasting budget');
}
});
// Send results to Sheets
exportReport(results);
// ✓ Done. Check your Sheets.
Not sure where to start? Start here.
Send me a message and I'll take a free look at your Google Ads account. No pitch, no commitment, just an honest assessment of where you stand and what I'd do differently.
- I write back myself, no templates, no team inbox
- You get a real opinion, not a polished pitch deck
- No strings attached, what comes next is your call
Or write directly:
hello@click-capybara.comNo spam. No sales calls unless you want one. Just a reply from me, Max.
Message received.
You'll hear back within 2 business days, directly from Max, not an assistant.